The Digital Marketer's Illustrated Guide to AI Image Generation
The practical, illustrated playbook for marketers who are tired of generic AI slop — and want visuals that actually work on real campaigns.
A system, not a list of tips.
Most AI guides tell you what buttons to press. This one teaches you to think like a director — so the AI works for your brand, not the other way round.
The Universal Prompt Formula
One repeatable structure that works across every major model — so you stop guessing and start shipping.
The Artist's Lexicon
50+ styles, mediums and movements explained plainly — with example prompts and marketing-use tips for each.
Directing the Virtual Camera
Shots, angles, lenses and lighting terms that take your output from "AI" to "agency-grade".
Platform Mastery
GPT-4o's iterative workflow, Midjourney's multi-prompts, and Stable Diffusion / FLUX negative prompts — side by side.
On-Brand Visuals
Custom stock photos, product photography, mascots and social creative — with template prompts you can paste today.
Copyright & Ethics 2026
What the US Copyright Office's Part 2 report means for your work — and which tools are genuinely safe for commercial use.
5 pages. From across the book.
Pulled from different parts of the guide — so you can see the voice, the structure and the practical ideas before you buy.
The Language of AI
"Think of AI not as a complicated piece of software, but as a new creative partner — an incredibly powerful artist, photographer, and designer who is ready to work for you."
The next pages take you through the fundamentals: how AI creates images, why specificity matters, and the universal formula that turns a vague idea into a precise, on-brand visual.
Your New Creative Partner
Welcome to the world of Artificial Intelligence image generation. As a digital marketer, you are constantly in need of compelling visuals for ads, social media, websites, and more. This guide is designed to be your comprehensive resource — a book — to help you master the art and science of creating stunning images with AI.
It is written specifically for professionals who may find English to be a second language. The approach is simple, clear, and highly visual. We break down complex topics, provide a rich vocabulary of essential terms, and show you exactly how to write the instructions — called prompts — that bring your ideas to life.
Think of AI not as a complicated piece of software, but as a new creative partner. It is an incredibly powerful artist, photographer, and designer who is ready to work for you. However, like any partner, it needs clear communication to understand your vision.
Written by a marketer. For marketers.
Mori knows what it feels like to stare at a blank prompt box and get nothing useful back. The guides he found were either too technical or too vague — nothing written for someone with campaigns to run and deadlines to hit. So he wrote this one.
Most marketers aren't being left behind because they lack talent. They're being left behind because nobody has shown them the right system yet.
Stop generating AI slop.
Start shipping campaigns.
The full 11-chapter guide, updated for 2026, is live on Amazon. One-off price. Yours to keep.
Get the Book on Amazon →