Paid media specialist · Portsmouth, UK

Google Ads & Meta Ads specialist for small businesses

Hi, I'm Mori Sobhani. I set up your Google Ads or Meta Ads campaigns for free, then earn 3–7% of the conversion value they bring you. No setup fee, no retainer: I only get paid when your ads pay.

  • Free campaign setup
  • No monthly retainer
  • MSc Digital Marketing
Mori Sobhani, Google Ads and Meta Ads specialist based in Portsmouth

Free setup

Paid only on results

2x

Paid-channel sales at Mud Pies, a UK online shop, with Google, Meta and Microsoft Ads

+500%

Conversion growth for an online fashion shop, using Google Ads, SEO and Instagram

+15%

Year-on-year sales from a seasonal Meta Ads campaign on Instagram

3+

Years running paid campaigns on Google, Meta, Microsoft and LinkedIn

What I do

Two channels. One goal: profitable customers.

I focus on the two ad platforms that work best for small businesses, so every hour goes into making your budget earn more.

Google Ads logo

Google Ads Management

Be the business people find when they search for what you sell, with every click tracked back to a sale or enquiry.

  • Search, Performance Max and Shopping campaigns
  • Keyword research and negative keywords
  • Conversion tracking with Google Ads and GA4
Google Ads for small businesses
Meta logo

Meta Ads Management

Reach local customers on Facebook and Instagram with ads built to bring leads, bookings and sales, not just likes.

  • Lead, sales and message campaigns
  • Local, interest and retargeting audiences
  • Meta Pixel and Conversions API tracking
Meta Ads for small businesses
How we work together

No setup fee. No retainer. I get paid when your ads pay.

I set up your Google Ads or Meta Ads campaigns for free. After launch, my only fee is 3–7% of each conversion's value, so I only earn when you do.

Campaign setup

£0

Tracking, research, ad copy and campaign build, done for free.

Monthly retainer

£0

No fixed monthly management fee and no paying for hours.

My fee

3–7%

Of the conversion value your ads generate, agreed before launch.

Example

Your ads bring in £5,000 of tracked sales in a month. At an agreed rate of 5%, my fee is £250. If the ads bring in nothing, my fee is £0.

Illustration only. Your rate is agreed before launch.

Good to know

Your ad budget is paid by you directly to Google or Meta. My fee is only the agreed percentage of conversion value.

See exactly how pricing works
The process

How it works

Four simple steps from first call to profitable campaigns.

  1. Free strategy call

    30 minutes on your business, margins and goals. I'll tell you honestly whether Google Ads or Meta Ads can be profitable for you.

  2. Free setup and launch

    I set up conversion tracking, research keywords or audiences, write the ads and build the campaigns. You pay nothing for this.

  3. Ongoing optimisation

    I manage bids, budgets, targeting and creatives every week, and report your conversions and conversion value each month.

  4. You pay on results

    My fee is 3–7% of the conversion value the campaigns generate, at the rate we agreed before launch.

Who I work with

Built for small businesses

If you can track a sale, a booking or an enquiry, the pay-on-results model can work for you. Some of the businesses it suits best:

Trades & home services

Plumbers, electricians, cleaners and builders who need more calls and quote requests.

Clinics & salons

Dental, physio, beauty and hair businesses that want more booked appointments.

Restaurants & cafés

Venues that want more table bookings, orders and local footfall.

Gyms & studios

Fitness and wellbeing businesses filling memberships and classes.

Online shops

E-commerce brands that want profitable sales tracked to the penny.

Professional services

Accountants, consultants and agencies looking for qualified enquiries.

What people say about working with me

Feedback from colleagues and mentors I've worked alongside.

"Mori and I studied together on the MSc Digital Marketing programme at Northampton, and what stood out early on was how differently he thought about problems. In group work, he wasn't just generating ideas — he was connecting them to a clear rationale, which made discussions sharper and outputs stronger. If you're looking for someone who brings both creative range and genuine reliability to a marketing role, Mori is exactly that."
BE
Beverly Ezebuike, M.Sc.
Partnerships Manager
"I had the pleasure of mentoring Mori, and throughout that time, what stood out most was his strong instinct for marketing, combined with a real willingness to learn and improve. He doesn't just execute tasks. He tries to understand the reasoning behind the work, which is an important quality for anyone growing in marketing. I'm confident Mori has a lot of potential in marketing and growth-related roles."
SS
Sepehr Sanaee
Head of Growth & Development @ Open Forest
"Mori worked in my organisation during his MSc in Digital Marketing programme, I observed his development into a capable marketing professional. He contributed meaningfully to our marketing strategy, particularly excelling in social media strategy and content creation on LinkedIn. Any organisation seeking a digital marketer who balances analytical thinking with practical implementation would find value in Mori's contributions."
BM
Behzad Mokhtari
IoT devices shipping late? I diagnose connectivity failures in 72 hours.
FAQ

Frequently asked questions

Straight answers about the free setup and the pay-on-results model.

Is the setup really free?

Yes. I set up your Google Ads or Meta Ads campaigns at no cost: conversion tracking, keyword or audience research, ad copy, campaign structure and launch. You don't pay me a fee until the ads bring in conversions.

How much do you charge?

Between 3% and 7% of the conversion value your campaigns generate. The exact percentage depends on your industry, average order value and margins, and we agree it in writing before launch.

What counts as conversion value?

The value of the sales or leads your ads bring in, tracked in Google Ads or Meta Ads Manager. For online shops it is the order value. For service businesses that get enquiries or bookings, we agree a fixed value per lead or booking before launch.

Is my advertising budget included?

Your ad budget is paid by you directly to Google or Meta. My fee is only the agreed percentage of conversion value.

What happens if the ads don't bring results?

Then you don't pay me a fee. Your ad budget still goes to Google or Meta, but because I only earn when your campaigns convert, my goal is the same as yours: more profitable sales, not more spend.

Should I choose Google Ads or Meta Ads?

Google Ads puts you in front of people who are already searching for what you sell. Meta Ads (Facebook and Instagram) reaches people by location, interests and behaviour before they start searching. On the free strategy call we look at your business and pick the channel, or mix, most likely to be profitable.

What kind of businesses do you work with?

Small businesses that can track sales or enquiries: local services and trades, clinics and salons, restaurants and cafés, gyms and studios, online shops and professional services.

Where are you based?

I'm based in Portsmouth, Hampshire. I work with small businesses across the UK, remotely or in person if you're local.

Ready to get more customers from Google and Meta?

I set up your Google Ads or Meta Ads for free. After launch, I earn 3–7% of the conversion value they bring you. No setup fee, no monthly retainer.