What I do
I'm a paid media specialist based in Portsmouth. I plan, build and manage Google Ads and Meta Ads (Facebook and Instagram) campaigns for small businesses, with one goal: turning ad budget into profitable customers.
Since February 2026 I've been Paid Media Specialist at Mud Pies, a UK online shop, where I've doubled sales from paid channels across Google Ads, Meta Ads and Microsoft Ads (Bing). Before that I ran Google Ads, Meta Ads and LinkedIn Ads campaigns for an online fashion shop and a B2B tech start-up, and I hold an MSc in Digital Marketing. My background in SEO, analytics and content means I also look at the things around your ads, like landing pages and tracking, that decide whether a click becomes a sale.
I work differently from most agencies: I set up your campaigns for free, and after launch my only fee is 3–7% of the conversion value the ads bring you. If your ads don't convert, I don't earn, so we always want the same thing.
Paid media skills
Certifications
Certified Digital Marketing Professional
Digital Marketing Institute
Jun 2025
Generative AI for Digital Marketers
Jul 2025
Selling with Stories
Jul 2025
B2B Marketing on LinkedIn
Mar 2025
B2B Foundations: Social Media Marketing
Feb 2025
LinkedIn Creator Posting Strategy
Jan 2025
Education
MSc Digital Marketing
University of Northampton
- Award-Winning Business Plan: 3rd place for developing a £1,500 marketing strategy.
- B2B Expansion Project: Developed comprehensive digital expansion plan for a UK rug company.
- Social Media Audit: Conducted detailed audit for national retailer TK Maxx.
Let's see if your business is a good fit
I set up your Google Ads or Meta Ads for free. After launch, I earn 3–7% of the conversion value they bring you. No setup fee, no monthly retainer.