Curriculum Vitae

Running the paid channels for a UK online shop across Google Ads, Meta Ads and Microsoft Ads (Bing).

• Doubled sales from paid channels.
• Plan, launch and optimise Google Ads campaigns for online sales.
• Manage Meta Ads (Facebook and Instagram) campaigns for new and returning customers.
• Run Microsoft Ads (Bing) search campaigns alongside Google Ads.

Helping small businesses grow with Google Ads and Meta Ads, on a free-setup, pay-on-results model.

• Running targeted paid advertising campaigns on social media platforms to drive conversions.
• Developing and executing digital marketing strategies for small to medium-sized businesses.
• Conducting SEO audits and implementing optimisations to improve organic search rankings.
• Managing social media accounts, creating engaging content, and fostering community growth.
• Consulting on content strategy and brand positioning to enhance market presence.

Led digital marketing initiatives focusing on paid social and content strategy.

• Managed and deployed paid LinkedIn advertising campaigns, driving significant engagement.
• Developed comprehensive content calendars and coordinated with stakeholders for timely delivery.
• Audited and optimized content using data-led insights (CTR, engagement) to refine messaging.
• Executed on-page SEO strategies to improve discoverability and alignment with user intent.
• Produced data-driven performance reports via Google Analytics to guide future strategies.

Spearheaded social media content creation and community engagement strategies.

• Created engaging social media posts to promote events and activities across Instagram and Facebook.
• Produced original photography and edited short-form videos to enhance visual storytelling.
• Collaborated with teams to ensure all content aligned with brand guidelines and campaign objectives.

Executed comprehensive digital marketing strategies driving massive growth.

• Increased website traffic by 300% and conversions by 500% through SEO, Google Ads, and social campaigns.
• Developed social media strategies that grew Instagram engagement by 200% and followers by 150%.
• Managed product listings and landing pages using keyword research and backlink strategies.
• Conducted competitor analysis and market research to identify growth opportunities.
• Utilized Google Search Console and Analytics to monitor KPIs and refine campaigns.