Meta Ads management for small businesses
Facebook and Instagram ads that bring leads, bookings and sales, not just likes. I set up your Meta Ads for free, then earn 3–7% of the conversion value they generate.
The deal
£0 setup · 3–7% of conversion value
- Free Ads Manager, Pixel and Conversions API setup
- Audience research, ad copy and creative
- Ongoing testing and monthly reporting
- Your ad budget goes straight to Meta
Why Meta Ads works for small businesses
Meta Ads creates demand by putting your business in front of the right people before they start searching.
Reach in your area
Millions of people in the UK use Facebook and Instagram every day, so you can reach new customers near you without waiting for them to search.
Targeting that fits
Reach people by location, age, interests and behaviour, or let Meta's Advantage+ audiences find buyers using your conversion data.
Win back warm visitors
Retarget people who visited your site, watched your videos or messaged you, when they are most likely to buy.
Meta Ads campaigns I manage
Every campaign is built around a measurable result, not reach or engagement for its own sake.
Lead generation
Instant forms inside Facebook and Instagram, or enquiry forms on your website, for service businesses that need quote requests and bookings.
Sales campaigns
Conversion-optimised campaigns for online shops, including catalogue ads that show the products people viewed.
Message campaigns
Ads that open a WhatsApp, Messenger or Instagram chat with you, ideal for local businesses that sell in conversation.
Retargeting
Follow-up ads for website visitors, video viewers and past customers, to turn interest into purchases and repeat orders.
Included in the free setup
- Business Manager and ad account setup or audit
- Meta Pixel and Conversions API (where your site supports it)
- Conversion events with values for sales and leads
- Audience research: local, interest, lookalike and retargeting
- Ad copy plus image and short-video creative
- Campaign structure, budgets and placements
- Lead form or landing page recommendations
How I keep improving results
- Testing new creatives before old ones wear out
- Moving budget to the audiences and ads that convert
- Checking lead quality, not just lead volume
- Keeping tracking accurate as Meta's systems change
- Monthly report showing conversions, conversion value and my fee
+15%
year-on-year sales
Case study · Online fashion shop
A seasonal Instagram campaign that sold
For Aftabgardoon's winter collection I set up the targeting, wrote the ad copy and monitored performance in Ads Manager. The campaign lifted sales 15% compared with the previous year.
Read the full case studyNo setup fee. No retainer. I get paid when your ads pay.
I set up your Google Ads or Meta Ads campaigns for free. After launch, my only fee is 3–7% of each conversion's value, so I only earn when you do.
Campaign setup
£0
Tracking, research, ad copy and campaign build, done for free.
Monthly retainer
£0
No fixed monthly management fee and no paying for hours.
My fee
3–7%
Of the conversion value your ads generate, agreed before launch.
Example
Your ads bring in £5,000 of tracked sales in a month. At an agreed rate of 5%, my fee is £250. If the ads bring in nothing, my fee is £0.
Illustration only. Your rate is agreed before launch.
Good to know
Your ad budget is paid by you directly to Google or Meta. My fee is only the agreed percentage of conversion value.
See exactly how pricing worksHow it works
Four simple steps from first call to profitable campaigns.
Free strategy call
30 minutes on your business, margins and goals. I'll tell you honestly whether Google Ads or Meta Ads can be profitable for you.
Free setup and launch
I set up conversion tracking, research keywords or audiences, write the ads and build the campaigns. You pay nothing for this.
Ongoing optimisation
I manage bids, budgets, targeting and creatives every week, and report your conversions and conversion value each month.
You pay on results
My fee is 3–7% of the conversion value the campaigns generate, at the rate we agreed before launch.
Meta Ads questions
Do Meta Ads run on both Facebook and Instagram?
Yes. Meta Ads Manager runs your ads across Facebook, Instagram, Messenger and the Audience Network. I choose placements based on where your customers respond best.
What kind of Meta Ads campaigns do you run?
Lead generation (instant forms or enquiries on your website), sales campaigns for online shops, message campaigns that start WhatsApp or Messenger chats, and retargeting for people who have already visited your site.
How do you track sales from Meta Ads?
During the free setup I install the Meta Pixel and, where your website allows, the Conversions API, so purchases and leads are recorded with their value in Meta Ads Manager.
Do you create the ads as well?
Yes. I write the ad copy and produce or direct the images and short videos, then test different versions to find what brings customers at the lowest cost.
Want Facebook and Instagram to bring you customers?
I set up your Google Ads or Meta Ads for free. After launch, I earn 3–7% of the conversion value they bring you. No setup fee, no monthly retainer.