Google Ads management

Google Ads management for small businesses

Show up when local customers search for exactly what you sell. I set up your Google Ads for free, then earn 3–7% of the conversion value the campaigns bring you.

The deal

£0 setup · 3–7% of conversion value

  • Free account and conversion tracking setup
  • Keyword research, ad copy and campaign build
  • Weekly optimisation and monthly reporting
  • Your ad budget goes straight to Google
Why it works

Why Google Ads works for small businesses

Google Ads reaches people at the moment they are looking for a business like yours.

Customers with intent

Searches like “emergency plumber near me” or “buy linen dress” come from people ready to act, not just browse.

Precise local targeting

Target a town, a postcode area or a radius around your shop, and show ads only during the hours you can take calls.

Measurable to the pound

With conversion tracking in place, you see which keywords and ads bring sales, calls and enquiries, and what each one is worth.

Campaigns

Google Ads campaigns I manage

I pick the campaign types that match your goals and budget, then build them properly.

Search campaigns

Text ads on Google search results for the keywords your customers use. The best starting point for most local and service businesses.

Performance Max

One campaign across Search, Shopping, YouTube, Display, Gmail and Maps, driven by your conversion data. Works well once tracking is solid.

Shopping campaigns

Product listings with image, price and shop name, fed from Google Merchant Center. Built for online shops.

Calls, locations and remarketing

Call and location assets that turn searches into phone calls and visits, plus remarketing to bring back people who visited but didn't buy.

Included in the free setup

  • Google Ads account setup or audit of your existing account
  • Conversion tracking with Google Ads and GA4, including calls and forms
  • Keyword research and negative keyword lists
  • Campaign and ad group structure
  • Responsive search ads and ad assets (sitelinks, callouts, calls, location)
  • Location, schedule and budget settings
  • Landing page recommendations

How I keep improving results

  • Reviewing search terms and blocking wasted clicks
  • Bidding towards conversion value, not cheap clicks
  • Testing new headlines and descriptions
  • Shifting budget to the keywords and campaigns that convert
  • Monthly report showing conversions, conversion value and my fee

+500%

conversions

Case study · Online fashion shop

Google Ads aligned with landing pages

For Aftabgardoon, an online women's fashion shop, I ran search campaigns on high-intent product keywords and matched every ad to its landing page. Together with SEO and Instagram work, conversions grew 500% and traffic 300%.

Read the full case study
How we work together

No setup fee. No retainer. I get paid when your ads pay.

I set up your Google Ads or Meta Ads campaigns for free. After launch, my only fee is 3–7% of each conversion's value, so I only earn when you do.

Campaign setup

£0

Tracking, research, ad copy and campaign build, done for free.

Monthly retainer

£0

No fixed monthly management fee and no paying for hours.

My fee

3–7%

Of the conversion value your ads generate, agreed before launch.

Example

Your ads bring in £5,000 of tracked sales in a month. At an agreed rate of 5%, my fee is £250. If the ads bring in nothing, my fee is £0.

Illustration only. Your rate is agreed before launch.

Good to know

Your ad budget is paid by you directly to Google or Meta. My fee is only the agreed percentage of conversion value.

See exactly how pricing works
The process

How it works

Four simple steps from first call to profitable campaigns.

  1. Free strategy call

    30 minutes on your business, margins and goals. I'll tell you honestly whether Google Ads or Meta Ads can be profitable for you.

  2. Free setup and launch

    I set up conversion tracking, research keywords or audiences, write the ads and build the campaigns. You pay nothing for this.

  3. Ongoing optimisation

    I manage bids, budgets, targeting and creatives every week, and report your conversions and conversion value each month.

  4. You pay on results

    My fee is 3–7% of the conversion value the campaigns generate, at the rate we agreed before launch.

FAQ

Google Ads questions

Which Google Ads campaign types do you run?

Mostly Search campaigns, so you appear when people search for your service, plus Performance Max and Shopping for online shops. I choose the campaign type that fits your business and budget rather than running everything at once.

How do you stop wasted spend on Google Ads?

With tight keyword targeting, regular search-term reviews, negative keyword lists, location and schedule settings, and bidding based on real conversion data instead of clicks.

How is my Google Ads fee calculated?

Conversion tracking is set up during the free setup, so Google Ads records the value of every sale or lead. My fee is 3–7% of that conversion value, at the rate we agree before launch.

How quickly will I see results from Google Ads?

Search campaigns can start bringing clicks and enquiries within days of launch. Most campaigns need a few weeks of data before bidding and targeting are fully optimised.

Want more customers from Google search?

I set up your Google Ads or Meta Ads for free. After launch, I earn 3–7% of the conversion value they bring you. No setup fee, no monthly retainer.