My journey began with a simple fascination for how digital platforms connect people across the globe. I started exploring the mechanics of social media and its profound impact on consumer behaviour.
Graduating with a BSc in Chemical Engineering taught me analytical thinking. I soon realised these problem-solving skills were the perfect foundation for data-driven digital marketing.
Pursuing my MBA at the Industrial Management Institute in Tehran. Here, I dove deep into the quantitative impact of Instagram marketing on brand image, blending academic rigour with practical application.
Taking the lead on a comprehensive social media strategy for a growing e-commerce brand. We focused on organic growth, community engagement, and visually compelling storytelling.
Transitioning from intuition-based marketing to purely data-driven strategies. Implementing advanced analytics to track user journeys, optimise conversion rates, and maximise ROI.
Recognising that brands are nothing without their audience. I shifted focus towards building loyal, engaged communities through authentic content and transparent communication.
Joining the social media team at Ibolak. A period of intense creativity, rapid experimentation, and learning how to scale content production without losing the human touch.
Stepping into a consulting role, helping B2B and B2C companies align their digital presence with their core business objectives. Crafting long-term roadmaps for sustainable growth.
Moving to the United Kingdom to pursue an MSc in Digital Marketing at the University of Northampton. Expanding my global perspective and researching the cultural implications of technology.
Going freelance in the UK and bringing everything together: the analytics, the campaigns and the creative, focused on one thing, advertising that pays for itself.
Today I'm a Google Ads and Meta Ads specialist for small businesses. I set up campaigns for free and earn 3–7% of the conversion value they bring in, so I only win when my clients do.