Mori Sobhani - Content Creator Profile

The number one question I get asked by clients and peers alike is: "How do you know what to post about?"

The honest answer? 25% of the time, I don’t.

And that’s not a failure state. That’s just the reality of maintaining a consistent digital presence. We often imagine that successful content creators are overflowing with endless inspiration, but the truth is far more relatable.

The "Blank Screen" Problem

You sit down with the intention to write. You open LinkedIn, Twitter, or your blog editor. And suddenly, nothing feels clear enough to turn into a post. The cursor blinks. The coffee gets cold.

In this moment, you usually face two choices:

Force something out that doesn’t sound like you (and likely won't perform well).
Decide to "do it later" and inevitably skip the day entirely.

Mamma mia! It's a cycle that kills consistency faster than anything else. But the root cause isn't a lack of creativity—it's decision fatigue.

Strategy 1: Remove the Decision (The "Spark" Method)

What helped me significantly was removing the moment where I have to decide what’s worth posting. Spending your creative energy on choosing a topic leaves you with little energy to actually write about it.

My Simple Workflow

Use an Idea Generator: I use tools like MagicPost.in or simple prompt libraries to throw in a broad theme (e.g., "SEO trends" or "Client management").
Scan and Select: I quickly scan the generated ideas until one clicks. I don't look for perfection; I look for a spark.
Trim and Rewrite: I take that core idea and rewrite it entirely in my own voice. This is crucial—tools give you the what, but you must provide the how and why.
Focus on the Hook: Once the body is written, I spend my remaining energy crafting a compelling hook to grab attention.

Strategy 2: Document, Don't Just Create

Another powerful way to overcome paralysis is to shift your mindset from "Creator" to "Documenter." This is a concept popularized by Gary Vaynerchuk, and it works wonders for B2B professionals.

Instead of trying to invent a groundbreaking theory, simply document what you did today:

Did you solve a tricky problem for a client? That's a post.
Did you learn a new shortcut in Google Analytics? That's a post.
Did you disagree with a popular industry trend? That's a post.

Strategy 3: The "Content Pillars" Approach

When "anything" is possible, "nothing" happens. Constraining your options actually fuels creativity. I recommend defining 3-4 core "Content Pillars" that you stick to.

Educational

How-to guides, tips, and tutorials that solve specific problems.

Personal/Behind the Scenes

Your journey, failures, and lessons learned as a professional.

When you sit down to write, you don't have to choose from the infinite universe of topics. You just have to choose: "Is today an Educational day or a Personal day?"

Conclusion: Consistency > Intensity

The goal isn't to write a viral masterpiece every single day. The goal is to show up.

Key Takeaway

Consistency isn't about having infinite ideas; it's about having a system that bridges the gap between "I should post" and "I have posted."

Next time you're staring at that blinking cursor, stop trying to invent brilliance from scratch. Find a prompt, pick a pillar, or document a small win. Your audience is waiting to hear from you, not the perfect version of you.